KFC Chicken Sandwich to Launch to Edge of Space 6/29 @ 8AM ET
An animation from Kentucky Fried Chicken as part of its ad campaign that involves sending a chicken sandwich to the edge of space.
Credit: KFC/World View
Credit: KFC/World View


A Kentucky Fried Chicken sandwich is scheduled to travel into the stratosphere today aboard a high-altitude balloon system.  The balloon launch window will open at 8 a.m. ET (1200 GMT) today (June 29).The webcast will appear on the website kfcin.space, as well as on the company's as well as on Facebook Instagram, and Twitter pages. 

According to the fast food chain’s Instagram page, it’s to celebrate the Zinger chicken sandwich having been launched into restaurants the US in April.
The sandwich, called the Zinger for its spiciness, will fly on a Stratollite balloon system designed and built by World View Enterprises. During its four-day flight the balloon is expected to reach altitudes of up to 50,000 to 80,000 feet (18,300 to 22,900 meters). It will be the "longest controlled stratospheric balloon flight with a commercial payload in history and the first-ever multi-day mission of the World View Stratollite flight system," according to a statement from KFC
The flight is part of an advertising campaign by KFC. The company will be conducting daily events during the flight, including a coupon drop (where coupons will be dropped from the balloon) and various events meant to engage the public on social media. The sandwich will also take its flight inside a container shaped like one of KFC's chicken buckets, topped with a clear dome. 
Original article on Scienceplaza